PROLOGUE: WHERE IT ALL BEGAN.
​Choke Me is a university project founded by five students of London College of Fashion. When we first started, we had a clear vision of what kind of business we exactly want to grow. With the endless options of accessories especially chokers which has been returning in trends for the last decade, we realised that customers have endless options. However, we also found weaknesses in these options, most of the available products tend to look quite similar from door to door and the handmade chokers are not exactly what we had in mind. Therefore, we decided to provide something different. Something sassy and cheeky yet multi dimensional.
CHAPTER 1: OUR RESPONSIBILITY
Beauty of Recycling
Therefore, continuing from the first prologue, we decided to create beautiful chokers and other accessories such as brooches from scrap denim in order to recycle them. We aim to provide products that look beautiful and satisfy our cravings for 'eye candy' but also caring towards the environment and helping our customers find the beauty and enjoy the process of recycling. We truly hope that our products will help you to take your first step in recycling and continue to recycle as there is always beauty in the old and new can still be found in the old.
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​In this section, we would also like to thank our denim factory who has been providing us with scrap denims, Blackhorse Lane Atelier, your help in this is definitely one of the strong foundation for us to go ahead with this project.
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With love,
Choke Me Team
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P.S: We're currently running a crowdfunding campaign in order to support our brand, if you're interested in taking parts in it, check this out! Rewards are available!
COME FIND US!
Although you could easily order the item you want here, we are excited to show you our products at Spitalfields Market, London on the 7th and 8th of June 2018!
So come find us if you are around however, if you are not, we would be glad to take your order here!
